CH 2 Marketer take drastic measure to reach consumers

summary

The article is about on September 28, 2009 a woman sued Toyota thought she was being stalked. The stalker was really a advertise a new vehicle to try and sell it. This 'shockvertising' article is acually a brand new way of marketing called Terror Marketing. Terror Marketing includes sending emails, videos, texting, and a person following you in a new vehicle. Simon Fraser University marketing professor Lindsay Meredith says you need a different way for marketing; make your voice be heard even though it annoys them. But you cannot go too far. These have no been over the border; strange ads on TV try to get the attention of people. One video shows a woman breast feeding a sentient puppy made of rotten beef in an effort to sell jeans. MTV has public urination as a metaphor for marking one's territory in an election.

Connection

I think this article is related to chapter 2 because it describe about niche marketing. For example it sells their personal products on specific groups of people and price range, production quality. It also has a little bit to do with demographics it refers to the numerical facts about a population.

Reflection

My reflection of the article is that the Toyota Company went too far. Firstly because it hired a person to follow a specific consumer. Secondly because it uses texting to show the ad. Lastly because it sends annoying video ad. Diesel and MTV have not gone too far because it does not annoys people.