Chp 9 Bleak Friday

On November 27 , 2009 a traditional shopping season in America which fall noriously aggressive. The shopper were so eager some queuing outside stores before dawn to be first to buy discount merchandise. Recession appear to have accelerated the pace which shopper refuse bricks and mortar for online retailing. E-commerce help buyers avoid local sales taxes online, and shipping is often free no wonder online shopping is so much popular than retailer shop. The variety attainable online is also becoming larger. Amazon for example start selling groceries, and companies such as Procter & Gamble (P&G) are fortifing the sale of things like napies (Diapers) and laundry detergent online. Consumer can basically buy every online with a free shipping and price are often lower than retailer. But the shift of changing to internet is good new for companys such as P&G which lack retail outlets of their own. In this case company try to draw back there consumer by making the shops more entertaining like for example Apple, which encourage consumer to try out device in its store. Other company such as Lululemon athletica, which sells sport clothes, offer free yoga lessons. These idea is to bring people back to its shops regularly.

Connection

I think this article relates to chapter 9 because it talks about bricks-and-mortar. And The bleak Friday ,big company stores put low discount on sale items. But it does not connect to the book that the article talks about non store online retailing.

Reflection

Canada don't do black friday but it is similar to boxing day. My reflection of the article is i think they should not replace retail shopping for online because the online product quality might not be as good quality as retail shop as you can "touch and feel". For solution to attract more consumer to retail shop they should upgrade it fun and exciting. Like if you are selling electronic make consumer experience the product. And like Lululemon athletica offers free yoga classes to make store more fun and entertaining.