On November 27 , 2009 a traditional shopping season in America which fall noriously aggressive. The shopper were so eager some queuing outside stores before dawn to be first to buy discount merchandise. Recession appear to have accelerated the pace which shopper refuse bricks and mortar for online retailing. E-commerce help buyers avoid local sales taxes online, and shipping is often free no wonder online shopping is so much popular than retailer shop. The variety attainable online is also becoming larger. Amazon for example start selling groceries, and companies such as Procter & Gamble (P&G) are fortifing the sale of things like napies (Diapers) and laundry detergent online. Consumer can basically buy every online with a free shipping and price are often lower than retailer. But the shift of changing to internet is good new for companys such as P&G which lack retail outlets of their own. In this case company try to draw back there consumer by making the shops more entertaining like for example Apple, which encourage consumer to try out device in its store. Other company such as Lululemon athletica, which sells sport clothes, offer free yoga lessons. These idea is to bring people back to its shops regularly.
Connection
I think this article relates to chapter 9 because it talks about bricks-and-mortar. And The bleak Friday ,big company stores put low discount on sale items. But it does not connect to the book that the article talks about non store online retailing.
Reflection
Canada don't do black friday but it is similar to boxing day. My reflection of the article is i think they should not replace retail shopping for online because the online product quality might not be as good quality as retail shop as you can "touch and feel". For solution to attract more consumer to retail shop they should upgrade it fun and exciting. Like if you are selling electronic make consumer experience the product. And like Lululemon athletica offers free yoga classes to make store more fun and entertaining.
Wednesday, December 2, 2009
Wednesday, November 18, 2009
CH 2 Marketer take drastic measure to reach consumers
summary
The article is about on September 28, 2009 a woman sued Toyota thought she was being stalked. The stalker was really a advertise a new vehicle to try and sell it. This 'shockvertising' article is acually a brand new way of marketing called Terror Marketing. Terror Marketing includes sending emails, videos, texting, and a person following you in a new vehicle. Simon Fraser University marketing professor Lindsay Meredith says you need a different way for marketing; make your voice be heard even though it annoys them. But you cannot go too far. These have no been over the border; strange ads on TV try to get the attention of people. One video shows a woman breast feeding a sentient puppy made of rotten beef in an effort to sell jeans. MTV has public urination as a metaphor for marking one's territory in an election.
Connection
I think this article is related to chapter 2 because it describe about niche marketing. For example it sells their personal products on specific groups of people and price range, production quality. It also has a little bit to do with demographics it refers to the numerical facts about a population.
Reflection
My reflection of the article is that the Toyota Company went too far. Firstly because it hired a person to follow a specific consumer. Secondly because it uses texting to show the ad. Lastly because it sends annoying video ad. Diesel and MTV have not gone too far because it does not annoys people.
The article is about on September 28, 2009 a woman sued Toyota thought she was being stalked. The stalker was really a advertise a new vehicle to try and sell it. This 'shockvertising' article is acually a brand new way of marketing called Terror Marketing. Terror Marketing includes sending emails, videos, texting, and a person following you in a new vehicle. Simon Fraser University marketing professor Lindsay Meredith says you need a different way for marketing; make your voice be heard even though it annoys them. But you cannot go too far. These have no been over the border; strange ads on TV try to get the attention of people. One video shows a woman breast feeding a sentient puppy made of rotten beef in an effort to sell jeans. MTV has public urination as a metaphor for marking one's territory in an election.
Connection
I think this article is related to chapter 2 because it describe about niche marketing. For example it sells their personal products on specific groups of people and price range, production quality. It also has a little bit to do with demographics it refers to the numerical facts about a population.
Reflection
My reflection of the article is that the Toyota Company went too far. Firstly because it hired a person to follow a specific consumer. Secondly because it uses texting to show the ad. Lastly because it sends annoying video ad. Diesel and MTV have not gone too far because it does not annoys people.
CH 1 FDIC ask bank for help
The bank is getting mighty costly. The FDIC propose to send bank 45 billion dollars. Federal Deposit Insurance Corp estimate to surge 100 billions over 5 years. As a result of the cost the FDIC propose agency's cash position to prepay premiums for the next 3 years. The FDIC said that fund under strain 95 banks failures this year when the third quarter end by the beginging of first quarter next year the bank may run out of money. So therefor banks need cash quick to support the fund which supports over 4 trillion dollars insure deposit. FDIC chief Sheila Bair suggest that the industry can help out. At this time the economy is just starting to recover. On Tuesday proposal highlight how much money is the bank making over these couple years. Contributing small amounts to insurance funds. The FDIC does have another plan to shore up the fund. Borrowing money from the Treasury Department. Thanks to a law the is just passed this year the authority is allow to borrow as much as 500 billion dollars throught 2010 for emergency.
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